Date:
2025
Category:
Lead Generation Campaign for Global Manufacturing Company
Client Background
An engineering MNC company, with over 100 years of experience working in major verticals such as Solar, Land Survey, Drones, Global Positioning Systems, Material Testing etc. with a portfolio of over 1,500 Engineering Instruments, equipment and systems.
Like majority organisations they established their digital presence with a website and subsequently adopted traditional marketing techniques. However, they required a continuous marketing effort through social media to generate leads and create business opportunities.
The Challenge
Yet, this approach fell short in light of the rapidly changing digital landscape. This realization led them to pursue an online marketing strategy aimed at connecting with the appropriate target audience.
The D21 Approach
After a comprehensive analysis of their website and product offerings, we established a strategy that allocated 10% to Brand Building and 90% to Lead Generation. To kick off brand building, we concentrated on organic engagement by promoting their products and services across six distinct verticals.
Specific lead generation campaign was executed for their vocational training initiatives on Electric Vehicles (EV) and EV Infrastructure, their goal was to connect with the distributor community to enhance awareness about the EV sector under expert guidance, as well as to showcase dealership and franchise opportunities for a major city in India as a starting point.
Once we pinpointed the target audience, we crafted an advertisement with a persuasive message tailored to the specific demographic, leveraging LinkedIn audience characteristics such as job titles, seniority, function, and industry sectors. This strategy allowed us to generate over 1900 leads, and our swift lead management, and our prompt lead handling process helped them achieve their desired outcomes.
The Results
