There are two aspects to a business. The industry and the product. Content marketing focuses on the industry instead of the product but is done by the service provider.
Content marketing focuses on disseminating information about the market through research about trends, history and predicting the possible outcome.
It’s educational and informative in nature, not promotional.
Promotion of one’ services is indirect because recipients will remember the names and details of the enterprise and/or person who made the effort to aid their understanding of the market thereby facilitating their decision making process and safeguarding their investment. Sometimes, the brand monetizes the content!!!
Companies and individuals carry out content marketing either through well-researched newsletters or create altogether new platforms like digital magazines, Youtube channels, etc. that cater to the questions that people ask on a regular basis.
If you need someone to align your business goal with continued digital presence aimed at building strong relationships with readers and influencers alike…let us know!!!