Date:
2025
Category:
Unifying Brand Awareness and Lead Generation for International IT Distributor in Indian Metro Cities
Client Background
A company incorporated to offer its expertise in Information Technology distribution, headquartered in Singapore, and expanded throughout the Indian Sub-Continent, Asian, Europe, the United States, Latin America, and the Middle East.
The Challenge
The primary challenge for the IT distribution company was positioning their products as a viable alternative to an established Fortune 500 IT company whose products are universally adopted in every office, large or small, by professionals and students alike. This saturation made generating concrete sales leads for an alternate IT product in major Indian metro markets on social media exceptionally difficult.
The the goal was to effectively establish a new distribution channel while simultaneously building immediate brand trust and reliability in a crowded market where competitor was already considered the default, trusted standard.
The campaign needed to showcase compelling reasons for users to switch to their products by strategically demonstrating superior value and reliability over the long-standing market leader.
The D21 Approach
To drive concrete leads for the international information technology distributor in key Indian metro markets like Bengaluru, Hyderabad, Mumbai, and Pune, we implemented a unified strategy focused on both brand awareness and direct lead generation.
We proactively targeted two distinct audiences— IT Resellers and IT Professionals—on platforms like LinkedIn and Facebook. Our content strategy focused on showcasing the client’s product application, reliability, and key differentiators across diverse industries and functions, that set the client apart from the long-standing market leader.
This targeted marketing amplified brand visibility, resulting in the generation of high-quality leads and successfully scheduled business meetings for our Singaporean client in the target Indian metro cities like Bengaluru, Hyderabad, Mumbai & Pune.
The Results
